77bag Privacy Policy

1 Introduction

This Privacy Policy ("Policy") describes how 77bag ("we", "us", "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you", "the Player") who access and use the 77bag online betting and casino platform available at https://77bag.io, including all associated services, features, and content.

By registering an account on 77bag, accessing the platform, or using any of our services, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree to the terms of this Policy, you must not use the 77bag platform.

This Policy is read alongside and forms part of the 77bag Terms & Conditions. In the event of any conflict between this Policy and the Terms & Conditions with respect to data privacy matters, this Privacy Policy shall prevail.

2 Who We Are

77bag is an online sports betting and casino entertainment platform designed for adult players in Bangladesh. The platform provides access to cricket sportsbook markets including BPL, IPL, T20 internationals and other formats, live casino games supplied by licensed third-party providers including Evolution Gaming, Pragmatic Play, Microgaming, Ezugi, and NetEnt, slot games, Lucky Bingo, Ice Hockey betting markets, and a comprehensive account and payment management system supporting Bangladeshi Taka (BDT) transactions via bKash, Nagad, Rocket, Upay, Visa, Mastercard, and selected Bangladeshi bank partners.

For the purposes of this Privacy Policy, 77bag acts as the data controller in respect of personal data collected directly from players during registration, use of the platform, and contact with our support team. Where we engage third-party processors — such as payment service providers, game studios, and identity verification services — those parties act as data processors operating under our instruction and under contractual obligations consistent with this Policy.

3 Data We Collect

3.1 Registration and Identity Data

When you create a 77bag account, we collect the information you provide during the registration process. This includes your full legal name, date of birth, mobile phone number, and preferred payment method identifier. This information is mandatory — without it we cannot open an account for you, as it is required for identity verification, age verification, and payment processing.

3.2 Identity Verification (KYC) Data

To comply with our know-your-customer (KYC) obligations and to verify your identity, age, and payment method ownership, we may request and retain copies of government-issued identification documents. Acceptable documents include your National Identity Card (NID), passport, or other valid photo identification issued by a Bangladeshi government authority. We may also request confirmation screenshots or reference numbers associated with your bKash, Nagad, Rocket, Upay, or bank account to verify payment method ownership.

3.3 Transaction and Financial Data

We record all deposit and withdrawal transactions processed through your 77bag account, including the date, time, amount in Bangladeshi Taka (BDT), payment method used, and transaction reference numbers. We do not store full payment card numbers or mobile financial service PINs. Payment instrument details beyond what is needed for transaction processing and verification are handled directly by our payment service providers under their own security frameworks.

3.4 Betting and Gaming Activity Data

We collect a comprehensive record of your activity on the platform, including all bets placed, bet amounts, odds accepted, game sessions played, game outcomes, casino game rounds, bonus credits claimed and wagered, and account balance history. This data is necessary for the accurate settlement of bets, dispute resolution, responsible gaming monitoring, and fraud prevention.

3.5 Technical and Device Data

When you access the 77bag platform, we automatically collect certain technical information about your device and connection. This includes your IP address, device type and model, operating system and version, browser type and version, screen resolution, time zone setting, and session duration. This information is used for fraud detection, platform security, and service optimisation.

3.6 Communications Data

If you contact our support team via live chat, WhatsApp, or email, we retain records of those communications, including the content of messages, timestamps, and the support agent who handled your case. This data is used to resolve your queries, improve our service quality, and maintain an accurate record of any commitments or decisions made during the interaction.

4 How We Use Your Data

77bag uses the personal data we collect for the following specific purposes:

• Account Creation and Management: To open, operate, and maintain your 77bag player account, including processing your registration, managing your account settings, and enabling login access.
• Identity and Age Verification: To confirm that you are at least 21 years of age and to verify the accuracy of the personal information you have provided, in compliance with our platform eligibility rules.
• Payment Processing: To process deposits and withdrawals in BDT via your registered payment method, verify ownership of the payment instrument, and maintain transaction records.
• Service Delivery: To provide access to sports betting markets, casino games, Lucky Bingo, Ice Hockey, and all other platform features you use during your sessions.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, unauthorised account access, money laundering, multi-accounting, and other prohibited conduct as described in our Terms & Conditions.
• Responsible Gaming: To monitor betting patterns and account activity for indicators of problem gambling, and to facilitate the operation of deposit limits, cooling-off periods, and self-exclusion requests.
• Customer Support: To respond to your queries, resolve disputes, investigate complaints, and maintain records of support interactions.
• Legal and Regulatory Compliance: To meet our obligations under applicable anti-money laundering (AML) requirements, record-keeping mandates, and any lawful requests from competent authorities.
• Service Improvement: To analyse aggregated, anonymised usage data to understand how players use the platform and to inform decisions about new features, product improvements, and platform performance optimisation.
• Marketing Communications: With your consent, to send you promotional offers, bonus notifications, and information about new games and betting markets that may be of interest to you. You may withdraw consent at any time as described in Section 9.

5 Legal Basis for Processing

77bag processes your personal data on the following legal bases, depending on the nature of the processing activity:

• Contractual Necessity: Processing that is necessary to perform the contract between you and 77bag — specifically, to open and operate your account, process bets and transactions, and deliver the platform services you have requested.
• Legal Obligation: Processing that is required to comply with applicable laws and regulations, including identity verification, age verification, anti-money laundering record-keeping, and responding to lawful requests from authorities.
• Legitimate Interests: Processing carried out in pursuit of 77bag's legitimate business interests, including fraud detection, platform security, responsible gaming monitoring, and service improvement analytics — where those interests are not overridden by your rights and interests.
• Consent: Processing for marketing communications, where we rely on your freely given, specific, and informed consent. You may withdraw this consent at any time without affecting the legality of processing carried out before withdrawal.

6 Sharing Your Data

6.1 Third-Party Service Providers

77bag shares personal data with carefully selected third-party service providers who assist us in delivering the platform and its services. These include payment processing partners (bKash, Nagad, Rocket, Upay, and bank partners), game content providers (Pragmatic Play, Evolution Gaming, Microgaming, NetEnt, Spribe, Ezugi), identity verification service providers, fraud detection and security specialists, and cloud hosting and infrastructure providers. All third-party processors are bound by contractual data processing agreements that require them to process your data only for the specified purpose, maintain appropriate security standards, and not further disclose your data without authorisation.

6.2 Legal and Regulatory Disclosures

77bag may disclose your personal data to competent governmental, regulatory, law enforcement, or judicial authorities where we are legally required to do so, where disclosure is necessary to protect the rights, property, or safety of 77bag or other players, or where disclosure is made in response to a lawful formal request. We will notify you of any such disclosure where we are legally permitted to do so.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of the 77bag business, your personal data may be transferred to the acquiring entity as part of that transaction. In such circumstances, the acquiring entity will be required to honour the terms of this Privacy Policy with respect to your personal data, and you will be notified of any material change in data controller prior to the transfer taking effect.

7 Cookies & Tracking Technologies

7.1 What Are Cookies

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites function correctly, improve user experience, and provide analytical information to site operators. 77bag uses cookies and similar tracking technologies including local storage and session tokens to operate the platform efficiently and securely.

7.2 Cookies We Use

• Essential Cookies: Required for the platform to function. These include session authentication cookies, security tokens, and load balancing cookies. Without these, you cannot log in, place bets, or conduct transactions. These cookies cannot be disabled.
• Functional Cookies: Used to remember your preferences such as language settings, preferred payment method, and display preferences. Disabling these may affect your user experience.
• Analytics Cookies: Used to collect aggregated, anonymised information about how players use the platform — such as which pages are most visited and where players encounter difficulties. This data is used to improve the platform. No personally identifiable data is transmitted in analytics cookies.
• Security Cookies: Used to detect and prevent fraudulent activity, bot access, and suspicious login behaviour. These are essential for platform security.

7.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or alert you when cookies are being set. Please note that disabling essential cookies will prevent you from using the 77bag platform and its core features. Instructions for managing cookies are available in the help documentation of your browser.

8 Data Security

77bag implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• TLS/SSL encryption for all data transmitted between your device and our servers.
• AES-256 encryption for sensitive data stored at rest, including identity documents and payment details.
• Role-based access controls ensuring that only authorised 77bag personnel with a legitimate need can access player personal data.
• Two-factor authentication (2FA) requirements for all staff with access to player data systems.
• Regular penetration testing and vulnerability assessments conducted by independent security specialists.
• Automated fraud detection systems that monitor account activity in real time for anomalous patterns.
• Physical security controls at our hosting infrastructure providers.

While 77bag takes all reasonable steps to protect your personal data, no internet-based platform can guarantee absolute security. You also have a responsibility to protect your account — use a strong, unique password for your 77bag account, do not share your login credentials, and contact support immediately if you suspect unauthorised access.

9 Your Rights

As a 77bag player, you hold the following rights with respect to your personal data. All requests to exercise these rights should be submitted to our support team as described in Section 14.

• Right of Access: You have the right to request a copy of the personal data we hold about you. We will provide this within 30 days of receiving a verified request, free of charge for the first request within any 12-month period.
• Right to Rectification: You have the right to request correction of any personal data we hold about you that is inaccurate or incomplete. Where the correction relates to registration data, you may also update certain fields directly within your account settings.
• Right to Erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent (and no other legal basis applies), or where the data has been unlawfully processed. This right does not apply where we are required to retain data by applicable law — for example, transaction records held for AML compliance purposes.
• Right to Restrict Processing: You may request that we restrict the processing of your data in certain circumstances — for example, while the accuracy of data is being disputed or while an objection to processing is being assessed.
• Right to Object: You have the right to object to the processing of your personal data where we rely on legitimate interests as the legal basis. You also have the absolute right to object to processing for direct marketing purposes at any time.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to withdrawal.

To exercise any of the above rights, please contact the 77bag support team via live chat, WhatsApp, or email at [email protected] (plain text — not a clickable link). We may need to verify your identity before processing any data rights request. We will respond to all verified requests within 30 days.

10 Data Retention

77bag retains personal data for the periods set out below, after which data is securely deleted or anonymised unless a longer retention period is required by applicable law.

Where retention is required beyond the standard periods above due to an ongoing investigation, legal proceeding, or regulatory enquiry, data will be retained until the matter is fully resolved and the standard retention period has also expired, whichever is later.

11 Children & Minors

77bag is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 21. Our registration process requires players to confirm their date of birth, and we apply identity verification procedures to confirm age eligibility. If we become aware that personal data has been collected from a person under the age of 21, we will immediately suspend the associated account, void any activity on that account, and securely delete the personal data collected, returning any deposits made to the source payment method.

12 Third-Party Links

The 77bag platform may contain links to third-party websites or services, including game provider information pages or payment partner portals. This Privacy Policy applies solely to data collected by the 77bag platform. Third-party websites operate under their own privacy policies, which 77bag has no ability to control or influence. We strongly encourage you to review the privacy policy of any third-party site you visit via a link from the 77bag platform. 77bag accepts no responsibility or liability for the privacy practices of third-party sites.

13 Policy Amendments

77bag reserves the right to update, amend, or replace this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or platform features. Where amendments are material, we will provide advance notice to registered players via the contact details on file — which may include a notification within the platform dashboard or an SMS to your registered mobile number. The effective date displayed at the top of this document will be updated with each revision.

Your continued use of the 77bag platform following the effective date of any revised Privacy Policy constitutes your acceptance of the updated Policy. We encourage you to review this page periodically so that you remain informed of how we collect and use your personal data. Archived versions of previous Privacy Policies are available on request from our support team.

14 Contact & Data Rights Requests

For any questions about this Privacy Policy, to submit a data rights request, or to raise a concern about how your personal data is being handled, please contact the 77bag data support team through any of the following channels. All privacy-related requests are treated as a priority and responded to within 30 days of receipt.

• Live Chat: Available directly on the 77bag platform, 24 hours a day, seven days a week, Bangladesh Standard Time (UTC+6).
• WhatsApp: Contact details provided within your account dashboard after login.
• Email: [email protected] — please use the subject line "Privacy Request" and include your registered mobile number for identity verification. This is a plain text address — not a clickable link.

When submitting a data rights request, please provide your full name, your registered mobile number, and a clear description of your request so we can handle it efficiently. We may ask for additional information to verify your identity before processing requests that involve access to or deletion of personal data.